When Sprinkles launched in Beverly Hills in 2005, they started a cupcake craze that swept through Los Angeles. Lines snaked down the block as people waited patiently to buy these nostalgic childhood treats. Twelve years later, Sprinkles is still going strong, though the lines aren’t quite what they used to be.

On our recent visit, there was no line at the location at The Grove. Since there are at least a dozen different flavors on offer, it’s always a struggle to make a selection. We bought three (though looking at the box, we should have added a fourth to fill that empty spot).

Although the name is Sprinkles, Sprinkles is famous for their signature modern dot that decorates some of their cupcakes, making their treats easy to identify.

The black and white cupcake is always on their menu, one of seven permanent flavors.

The peanut butter chocolate cupcake featured peanut butter cake with chocolate chips (yum!), though the frosting was a tad too sweet.

The frosting on the banana dark chocolate was better, not as cloyingly sweet.

My favorite things about Sprinkles cupcakes are the variety of flavors and the cake-to-frosting ratio. Admittedly I’m not a huge frosting fan, so I like their restrained use of the sweet topping (plus it makes the cupcake easier to eat).

Sprinkles cupcakes cost $3.95 each, a little on the high side, but it’s a once-in-a-while treat. The joy that comes from feeling like a kid again? Priceless.

Location – 189 The Grove Drive, Los Angeles, 90036. Additional locations throughout California, and in Arizona, Texas, Illinois, Tennessee, Georgia, Florida, Washington D.C. and New York.
Website – http://sprinkles.com
Kid-Friendly – Yes
Kid’s Menu – No
Vegetarian Friendly – Yes
Vegan /Gluten-Free Options – Yes, red velvet